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FG Innovation Management Ltd

Spa Consultant
Ireland

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Creating Sustainable & Profitable Spa Businesses Worldwide

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More About FG Innovation Management Ltd

Innovation is crucial to the continuing success of any organization. Our passion and commitment to the spa and wellness industry inspires us to create sustainable profitable businesses and offer advanced career development for spa and wellness professionals. Using effective and proven systems our personable, hands-on approach guarantees first-class results. We develop and motivate people through fairness, honesty, and integrity. Using ethical practices we continue to raise industry standards and prevent therapist burnout, inspiring progression and excellence resulting in a highly profitable business model.

How FG Innovation Management Ltd Was Founded

Heidi Grimwood has been working as a Spa Consultant since 2013. During that time she discovered most Spas she visited were experiencing the same challenges; under-utilised treatment rooms, poor staff retention, recruitment challenges, low revenue and overworked spa staff resulting in burn out.  

Heidi has successfully completed many consultancy projects in Ireland with amazing financial and commercial results. In 2017 Heidi worked with Eileen Fleming owner of The Buff Day Spa in Dublin to further develop her business. Heidi discovered that Eileen shared a similar passion and commitment to developing the Spa industry. During the 12-month consultancy contract, Eileen and Heidi created effective standard operating procedures (SOP's), trained and developed staff to grow The Buff Day Spas profitability to a level that it never seen before. When analysing why it was so successful, the results showed that the continuity of the training and development combined with the consistency of the daily SOP's were the key factors to its success.

Sadly, even when these factors are introduced to businesses they are rarely continued because there is no one driving it year on year. Within 12-18 months there is often a change of staff in the Spa or hotel and the procedures and standards implemented are often forgotten.

Knowing that these initiatives could be introduced to any Spa and Wellness Business, Eileen and Heidi decided to offer an operational management take-over service to Spas across the globe.

The Buff Day Spa remains the flagship of the company producing outstanding results year on year. Exciting introductions to the company are Go to the Spa digital marketing company, The Elite Mentor Program and The Spa Hub Training Academy offering opportunities for industry professionals to up-skill and further develop their careers.



FG Innovation Management Ltd Member Articles


Bridge House Spa Review

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What is Reflexology and How Can It Benefit You?

Reflexology has to be one of my favourite treatments of all time. I’ve never been a huge fan of Swedish massage, laying on a treatment bed for an hour while a therapist reminds me...


Aghadoe Heights Hotel & Spa Experience

What better way to start a day than setting off on a three hour drive to the picturesque town of Killarney on a gorgeous crisp sunny day! My mood was buoyant, my heart was upbeat and...


Meet The Spa Manager at Culloden Estate & Spa in Northern Ireland

Meet Niamh Rice, Spa Manager at Culloden Estate & Spa in Northern Ireland. We asked Niamh to tell us a little more about this amazing spa.Tell us a little more about your spa.Culloden...


Benefits of Traditional Thai Massage

Thai massage or Thai yoga massage is a traditional healing therapy combing acupressure, Indian Ayurvedic principles and assisted yoga postures.In Thai language it is called nuat phaen...


Deep Tissue Massage versus Hot Stone Massage

Hot stone massages isn’t a trend like some spa therapies out there – hot stone massage has actually been used for healing purposes for thousands of years.Both written and...


Mind blowing was the only word when I saw........

I’ve hit the jackpot...I’ve won the lotto...I’ve died and gone to heaven...all perfectly apt expressions to describe my life at the moment. I’m here on the...


Johnstown Estate Spa Review

What better way to catch up with a long term friend than a spontaneous relaxing spa afternoon! With that in mind, Rhona and I decided to treat ourselves to some treatments at the beautiful...


FG Innovation Management Ltd Special Offers


Day Spa Packages at Kilkea Castle Spa Kildare

BESPOKE BARONIAL SPA PACKAGEOur Bespoke Baronial Spa Package allows to create your own package depending on yourindividual preference, allowing you to have complete control of your...


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